tag:blogger.com,1999:blog-92233165741882892532024-02-06T20:38:33.944-08:00Portia ta de LIBERTATE cu gust de SANATATE !Elisu michttp://www.blogger.com/profile/06851267530797834458noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-9223316574188289253.post-46256417575880463962008-12-12T08:45:00.001-08:002008-12-12T11:51:53.399-08:00Ciocolata SAFE DELIGHT<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1CJPt6e1BvF_s4seHJrtfI0bll7wK816b1X7FzUs1qiz1WNHmEfZQW445dAemiBy429njF4YV4y8weN3N08vsGIlJKR0U81bR8mBFCyC2s-hcAkrhZw9q8IYte7tcFl5NSYqImpGjO_tQ/s1600-h/fluture.jpg"></a><span style="color: rgb(0, 102, 0);"></span><br /><br /><p class="MsoNormal" style="font-weight: bold; text-align: center;" align="center"><span lang="RO" style="font-size:180%;">Propunere privind lansarea pe piaţă a unui nou produs sub o nouă marcă</span><span style="font-size:180%;"><o:p> </o:p></span></p><p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size:180%;"><o:p></o:p></span><br /><b><span lang="RO" style="font-size:18;"><span style="font-size:130%;">I. Prezentarea produsului</span><o:p></o:p></span></b></p><br /><p class="MsoNormal"><span lang="RO"><span style="font-size:0;"></span>Noul produs lansat de <span style="font-weight: bold; color: rgb(0, 153, 0);">Elisa Bio Secret</span> este o <i>ciocolată</i> cu totul specială prin ingredientele folosite şi valoarea ei nutritivă, ce se regăseşte în 4 sortimente menite să satisfacă cele mai importante nevoi al femeii zilelor noastre, mai ales aceea a siguranţei consumului unei ciocolate pe cât de plăcută... pe atât de sănătoasă.</span><br /><br /></p><p class="MsoNormal"><span lang="RO"><span style="font-size:0;"></span>Într-o lume supusă constant la informaţii privind beneficile reorientarii noastre către natural dpdv al consumului în primul rand, este necesară reinventarea acestui “dulce păcat” generator de stări euforice…plecând de la o bază...<b><i>mult</i></b> mai sănătoasă.<span style="font-size:0;"> </span></span><br /><br /></p><p class="MsoNormal"><span lang="RO"><span style="font-size:0;"></span></span>Cel mai important aspect al ciocolatei noastre il constituie ingredientele prezente <span lang="RO">î</span>n forma lor cea mai pur<span lang="RO">ă</span> ( cacao <span lang="RO">ş</span>i unt de cacao ) c<span lang="RO">â</span>t <span lang="RO">ş</span>i lipsa zah<span lang="RO">ă</span>rului rafinat, foarte d<span lang="RO">ă</span>unator sanata<span lang="RO">ţ</span>ii. </p><p class="MsoNormal"><span style="font-size:0;"></span>O pute<span lang="RO">ţ</span>i considera o ciocolat<span lang="RO">ă</span>…”curat<span lang="RO">ă</span>”.<br /></p><p class="MsoNormal">Se reg<span lang="RO">ă</span>se<span lang="RO">ş</span>te <span lang="RO">î</span>n 4 sortimente, dup<span lang="RO">ă</span> cum urmeaz<span lang="RO">ă</span> :</p><p class="MsoNormal" style="font-weight: bold;">1. <span style="color: rgb(255, 0, 0);">“Safe Delight – Energy Boost”</span><br /><br /></p><p class="MsoNormal"><span style="font-size:0;"></span>Primul sortiment, “Soft Delight - Energy Boost” este o combina<span lang="RO">ţ</span>ie de cacao, unt de cacao pur <span lang="RO">ş</span>i fructe uscate cum ar fi : curmale, stafide, smochine, banane, caise, mere, prune,cap<span lang="RO">ş</span>uni, portocale afine <span lang="RO">ş</span>i fructe exotice : ananas, papaya, kiwi.</p><p class="MsoNormal"><span style="font-size:0;"></span>Fructele uscate sunt o sursa important<span lang="RO">ă</span> de energie fiind bogate <span lang="RO">î</span>n vitamine <span lang="RO">ş</span>i minerale.</p><p class="MsoNormal">Curmalele asigur<span lang="RO">ă</span> pe langa fibre, <span lang="RO">î</span>ntreaga gama de vitamine din grupa B cat <span lang="RO">ş</span>i magneziu care tonific<span lang="RO">ă</span> mu<span lang="RO">ş</span>chii <span lang="RO">ş</span>i <span lang="RO">î</span>nt<span lang="RO">â</span>rzie <span lang="RO">î</span>mb<span lang="RO">ă</span>tr<span lang="RO">â</span>nirea .</p><p class="MsoNormal">Smochinele sunt bogate <span lang="RO">î</span>n potasiu, calciu <span lang="RO">ş</span>i fosfor fiind foarte nutritive, u<span lang="RO">ş</span>or digerabile <span lang="RO">ş</span>i tonifiante (recomandate sportivilor).<br /><br />Stafidele sunt surse considerabile de fier, potasiu, fosfor, calciu.</p><p class="MsoNormal"><span lang="RO">Ş</span>i acestea nu sunt decat 4 motive ca s<span lang="RO">ă</span> crede<span lang="RO">ţ</span>i <span lang="RO">î</span>n specificul natural al compozitiei.<br /></p><p class="MsoNormal"><span style="font-weight: bold;">2.</span> <span style="font-weight: bold; color: rgb(255, 204, 0);">Safe Delight – Go Fiber !</span><br /><br /></p><p class="MsoNormal"><span style="font-size:0;"></span>Este un amestec fin din cea mai bun<span lang="RO">ă</span> cacao <span lang="RO">ş</span>i cereale integrale ( ov<span lang="RO">ă</span>z, gr<span lang="RO">â</span>u, secar<span lang="RO">ă</span>, mei) cat <span lang="RO">ş</span>i germeni de gr<span lang="RO">â</span>u ce se regase<span lang="RO">ş</span>te sub forma unei por<span lang="RO">ţ</span>ii de fibre delicioas<span lang="RO">ă</span>, necesar<span lang="RO">ă</span><span lang="RO"> </span><span lang="RO">î</span>n alimenta<span lang="RO">ţ</span>ia zilnic<span lang="RO">ă</span>.</p><p class="MsoNormal"><span style="font-size:0;"></span>Fibrele sunt cunoscute pentru efectul lor purificator…ajunt<span lang="RO">â</span>nd femeile s<span lang="RO">ă</span> se simt<span lang="RO">ă</span> u<span lang="RO">ş</span>oare <span lang="RO">precum</span> un … flutur<span lang="RO">aş!<o:p></o:p></span></p><br /><p class="MsoNormal" align="center"><v:stroke joinstyle="miter"><v:f eqn="if lineDrawn pixelLineWidth 0"><v:f eqn="sum @0 1 0"><v:f eqn="sum 0 0 @1"><v:f eqn="prod @2 1 2"><v:f eqn="prod @3 21600 pixelWidth"><v:f eqn="prod @3 21600 pixelHeight"><v:f eqn="sum @0 0 1"><v:f eqn="prod @6 1 2"><v:f eqn="prod @7 21600 pixelWidth"><v:f eqn="sum @8 21600 0"><v:f eqn="prod @7 21600 pixelHeight"><v:f eqn="sum @10 21600 0"><v:path extrusionok="f" gradientshapeok="t" connecttype="rect"><o:lock ext="edit" aspectratio="t"><v:imagedata title="fluture" src="file:///C:%5CDOCUME%7E1%5CElisu%5CLOCALS%7E1%5CTemp%5Cmsohtml1%5C01%5Cclip_image001.jpg"><w:wrap type="none"><img src="file:///C:/DOCUME%7E1/Elisu/LOCALS%7E1/Temp/msohtml1/01/clip_image002.gif" shapes="_x0000_s1033" height="184" width="236" /></w:wrap></v:imagedata></o:lock></v:path></v:f></v:f></v:f></v:f></v:f></v:f></v:f></v:f></v:f></v:f></v:f></v:f></v:stroke></p><br /><p class="MsoNormal"></p><p class="MsoNormal"><o:p></o:p></p><strong>3.</strong> <strong><span style="color: rgb(0, 102, 0);">Safe Delight – Ole Seed !</span></strong><br /><br /><p></p><p class="MsoNormal"><span style="font-size:0;"></span>Este desertul care d<span lang="RO">ă</span> tonul celor 2 sortimente bazate pe combina<span lang="RO">ţ</span>ia de cacao <span lang="RO">ş</span>i oleaginoase.</p><br /><p class="MsoNormal" align="center"><v:imagedata title="cacao" src="file:///C:%5CDOCUME%7E1%5CElisu%5CLOCALS%7E1%5CTemp%5Cmsohtml1%5C01%5Cclip_image003.jpg"><w:wrap type="none"><img src="file:///C:/DOCUME%7E1/Elisu/LOCALS%7E1/Temp/msohtml1/01/clip_image004.jpg" shapes="_x0000_s1032" height="120" width="180" /> + <span style="font-size:0;"></span><v:imagedata title="seeds2" src="file:///C:%5CDOCUME%7E1%5CElisu%5CLOCALS%7E1%5CTemp%5Cmsohtml1%5C01%5Cclip_image005.jpg"><w:wrap type="none"><img src="file:///C:/DOCUME%7E1/Elisu/LOCALS%7E1/Temp/msohtml1/01/clip_image006.jpg" shapes="_x0000_s1031" height="126" width="168" /></w:wrap></v:imagedata></w:wrap></v:imagedata></p><br />Delicat, acesta <span lang="RO">î</span>mbin<span lang="RO">ă</span> gustul ciocolatei cu aportul cremos de vitamine <span lang="RO">ş</span>i minerale ce se reg<span lang="RO">ă</span>sesc <span lang="RO">î</span>n semin<span lang="RO">ţ</span>e folosite (in, susan, floarea-soarelui,dovleac) menite s<span lang="RO">ă</span> rezoneze cu organismul nostru.<br /><p class="MsoNormal"><br /></p><p class="MsoNormal" style="font-weight: bold; color: rgb(153, 51, 0);">4. Safe Delight – Ole Nuts!</p><br /><p class="MsoNormal"><span style="font-size:0;"></span>Cel de-al doilea sortiment “oleaginos” este de fapt combina<span lang="RO">ţ</span>ia perfect<span lang="RO">ă</span><span lang="RO"> </span><span lang="RO">î</span>ntre ciocolata intens<span lang="RO">ă</span><span lang="RO"> </span><span lang="RO">ş</span>i cel mai potrivit mix de alune de p<span lang="RO">ă</span>dure, nuci (caju, braziliene), fistic <span lang="RO">ş</span>i migdale, fiind asemeni unei <b><i>tablete de s</i></b><b><i><span lang="RO">ă</span>n</i></b><b><i><span lang="RO">ă</span>tate</i></b>.<br /></p><p class="MsoNormal">Foarte important este c<span lang="RO">ă</span>, except<span lang="RO">â</span>nd primul sortiment, toate celelalte 3 sortimente <i>se adreseaz</i><i><span lang="RO">ă</span><span lang="RO"> </span></i><i><span lang="RO">ş</span>i</i> <i>diabeticilor</i>, fiind inscrip<span lang="RO">ţ</span>ionate cu un “ <b>F.D.”</b><span lang="RO">..</span>= friendly to diabetics<span style="font-size:0;"> !</span></p><br /><br /><p class="MsoNormal" align="center"><v:imagedata title="champion_nuts" src="file:///C:%5CDOCUME%7E1%5CElisu%5CLOCALS%7E1%5CTemp%5Cmsohtml1%5C01%5Cclip_image007.jpg"><w:wrap type="none"><img src="file:///C:/DOCUME%7E1/Elisu/LOCALS%7E1/Temp/msohtml1/01/clip_image008.jpg" shapes="_x0000_s1030" height="220" width="221" /></w:wrap></v:imagedata></p><br /><br /><p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size:130%;"><b>II. Publicul - </b><b><span lang="RO">ţ</span></b><b>int</b><b><span lang="RO">ă</span></b></span><b><span style="font-size:18;"><o:p></o:p></span></b></p><br /><p class="MsoNormal">Il reprezint<span lang="RO">ă</span> femeia modern<span lang="RO">ă</span>, femeia secolului XXI. Femeia care este activ<span lang="RO">ă</span><span lang="RO"> </span><span lang="RO">ş</span>i mereu interesat<span lang="RO">ă</span> de aspectul s<span lang="RO">ă</span>n<span lang="RO">ă</span>ta<span lang="RO">ţ</span>ii sale dar <span lang="RO">ş</span>i dornic<span lang="RO">ă</span> s<span lang="RO">ă</span> se men<span lang="RO">ţ</span>in<span lang="RO">ă</span><span lang="RO"> </span><span lang="RO">î</span>n form<span lang="RO">ă</span>.</p><p class="MsoNormal"><span style="font-size:0;"></span>Aceast<span lang="RO">ă</span> femeie care este aparent perfect<span lang="RO">ă</span>…are o mica sl<span lang="RO">ă</span>biciune :<span style="font-size:0;"> </span><i>dulciurile</i>. </p><p class="MsoNormal" align="center"><v:imagedata title="Chocolate" src="file:///C:%5CDOCUME%7E1%5CElisu%5CLOCALS%7E1%5CTemp%5Cmsohtml1%5C01%5Cclip_image009.png"><w:wrap type="none"><img src="file:///C:/DOCUME%7E1/Elisu/LOCALS%7E1/Temp/msohtml1/01/clip_image010.gif" shapes="_x0000_s1029" height="126" width="157" /></w:wrap></v:imagedata></p><br /><span lang="RO">Ş</span>i o streseaz<span lang="RO">ă</span> c<span lang="RO">ă</span>utarea perpetu<span lang="RO">ă</span> a unei solu<span lang="RO">ţ</span>ii de compromis pentru c<span lang="RO">ă</span>…este pofticioas<span lang="RO">ă</span>. <p class="MsoNormal"><span style="font-size:0;"></span>Cariera o solicit<span lang="RO">ă</span><span lang="RO"> </span><span lang="RO">ş</span>i are nevoie de un aliat de n<span lang="RO">ă</span>dejde <span lang="RO">î</span>n clipele grele…<span lang="RO">ş</span>i un partener de r<span lang="RO">ă</span>sfa<span lang="RO">ţ</span><span lang="RO"> </span><span lang="RO">î</span>n pu<span lang="RO">ţ</span>inul timp liber.<br /></p><p class="MsoNormal"><strong><span style="font-size:130%;">Va doriti sa vedeti o imagine concreta a publicului tinta? Enjoy it !</span></strong></p><br /><br /><p class="MsoNormal" align="center"><v:imagedata title="300_110393" src="file:///C:%5CDOCUME%7E1%5CElisu%5CLOCALS%7E1%5CTemp%5Cmsohtml1%5C01%5Cclip_image011.jpg"><w:wrap type="none"><img src="file:///C:/DOCUME%7E1/Elisu/LOCALS%7E1/Temp/msohtml1/01/clip_image012.jpg" shapes="_x0000_s1039" height="448" width="358" /></w:wrap></v:imagedata></p><br /><span style="font-size:130%;"><span style="font-weight: bold;"><br /></span></span><div style="text-align: center;"><span style="font-size:180%;"><span style="font-weight: bold;">III. Poziţionarea mărcii</span></span></div><p class="MsoNormal" style="text-align: center;" align="center"><b><span style="font-size:18;"> </span></b></p><p class="MsoNormal" style="text-align: center;" align="center"><strong></strong><br /></p><p class="MsoNormal"><sub><span style="font-size:0;"></span></sub>Bazându-se pe ultimele cercetări în domeniul nutriţiei şi tinând cont de una din principalele preocupari ale femeii moderne, accea de a-şi menţine silueta, liderul de piaţă în materie de produse BIO din România, Elisa Bio Secret, vine în ajutorul lor, oferindu-le prima ciocolată pentru a cărei consumaţie, NU este necesară în prealabil consultarea tabelului caloric.</p><p class="MsoNormal"><span style="font-size:0;"></span>Prin ingredientele alese cu grijă şi însăşi sloganul ce o completează<span style="font-size:0;"> </span>“ Safe Delight – Porţia TA de libertate cu gust de sănătate” se doreste a elimina permanentul stres al femeilor de a consulta tabelul caloric, apoi de a-şi impune să mănânce doar o singură bucăţică, neputând să o savureze nici pe accea, presate psihic de ce efecte nocive ar putea avea asupra siluetei. </p><p class="MsoNormal">Câte dintre noi nu ne dorim să ne delectam chiar şi cu o întreagă ciocolată uneori? Şi mai mult decât atât, să avem certitudinea că …nu ne afectează în NICI un fel.</p><p class="MsoNormal">Safe Delight este o porţie de libertate şi sănătate binemeritată de fiecare femeie şi de care este recomandat să te bucuri…ori de câte ori pofteşti.</p><p class="MsoNormal">Vrem ca ciocolata s<span lang="RO">ă</span> NU mai fie privit<span lang="RO">ă</span> drept <b>fructul interzis</b>, ci un “must have” al alimenta<span lang="RO">ţ</span>iei echilibrate. </p><p class="MsoNormal">Safe Delight poate fi consumat<span lang="RO">ă</span> <span style="font-weight: bold;">FARĂ STRES</span>, <span lang="RO">ş</span>i mai mult dec<span lang="RO">â</span>t at<span lang="RO">â</span>t, cu U<span lang="RO">Ş</span>URAREA de a fi atins dou<span lang="RO">ă</span> obiective : un aport crescut de vitamine <span lang="RO">ş</span>i minerale c<span lang="RO">â</span>t <span lang="RO">ş</span>i satisfacerea poftei de dulce.</p><p class="MsoNormal">Safe Delight vrea s<span lang="RO">ă</span> comunice femeilor c<span lang="RO">ă</span> la baza unui trup armonios <span lang="RO">ş</span>i s<span lang="RO">ă</span>n<span lang="RO">ă</span>tos, nu st<span lang="RO">ă</span> un tabel caloric, ci o alimenta<span lang="RO">ţ</span>ie echilibrat<span lang="RO">ă</span><span lang="RO"> </span><span lang="RO">î</span>n care permisivitatea, satisfacerea poftelor, N<span lang="RO">U</span> este un LUX, ci un mod in<span lang="RO">ţ</span>elept de a-<span lang="RO">ţ</span>i mentine un tonus ridicat <span lang="RO">ş</span>i un zambet <span lang="RO">î</span>mplinit. </p><p class="MsoNormal"><span lang="RO">Î</span>ncuraj<span lang="RO">ă</span>m femeile s<span lang="RO">ă</span><span lang="RO"> </span><span lang="RO">î</span>n<span lang="RO">ţ</span>eleag<span lang="RO">ă</span> c<span lang="RO">ă</span> men<span lang="RO">ţ</span>inerea <b><i>frumuse</i></b><b><i><span lang="RO">ţ</span>ii</i></b>, mai nou, cu ocazia <b>lans</b><b><span lang="RO">ă</span>rii Safe Delight</b>, NU le mai impune abstinen<span lang="RO">ţ</span>e de ordin alimentar, ci le ing<span lang="RO">ă</span>duie s<span lang="RO">ă</span> fie permisive cu ele <span lang="RO">î</span>nsele <span lang="RO">ş</span>i cu poftele lor, c<span lang="RO">ă</span>ci doar a<span lang="RO">ş</span>a, radiind de fericire <span lang="RO">ş</span>i bun<span lang="RO">ă</span>stare, vor fi cu adev<span lang="RO">ă</span>rat frumoase. </p><p class="MsoNormal"><b>Safe Delight te elibereaz</b><b><span lang="RO">ă</span> de stresul cotidian </b><b><span lang="RO">ş</span>i de stresul de a-</b><b><span lang="RO">ţ</span>i numara fiecare </b><b><span lang="RO">î</span>mbuc</b><b><span lang="RO">ă</span>tur</b><b><span lang="RO">ă</span>!</b> </p><p class="MsoNormal">De stresul c<span lang="RO">ă</span> “tot ce m<span lang="RO">ă</span>n<span lang="RO">â</span>nci se depune” <span lang="RO">ş</span>i c<span lang="RO">ă</span> “ iar ai cazut <span lang="RO">î</span>n p<span lang="RO">ă</span>cat, gust<span lang="RO">â</span>nd ceva dulce”.<b><i><o:p></o:p></i></b></p><p class="MsoNormal" style="margin-left: 0.25in;"><em></em> </p><p class="MsoNormal" style="margin-left: 0.25in;"><em>Safe Delight se preocup<span lang="RO">ă</span> de s<span lang="RO">ă</span>n<span lang="RO">ă</span>tatea femeilor <span lang="RO">ş</span>i <span lang="RO">îş</span>i propune s<span lang="RO">ă</span> realizeze o <strong>comunitate</strong> a femeilor care tr<span lang="RO">ă</span>iesc “<b>safe</b>”.</em> </p><br /><br /><p class="MsoNormal" style="margin-left: 0.25in;" align="center"><v:imagedata title="BEA-65" src="file:///C:%5CDOCUME%7E1%5CElisu%5CLOCALS%7E1%5CTemp%5Cmsohtml1%5C01%5Cclip_image013.jpg"><w:wrap type="none"><img src="file:///C:/DOCUME%7E1/Elisu/LOCALS%7E1/Temp/msohtml1/01/clip_image014.jpg" shapes="_x0000_s1028" height="230" width="345" /></w:wrap></v:imagedata></p><br /><br /><p class="MsoNormal" style="margin-left: 0.25in;"><span style="font-size:0;"></span>De accea, <strong>organizeaz<span lang="RO">ă</span></strong> lunar <em>dezbateri pe teme de nutri<span lang="RO">ţ</span>ie</em> <span lang="RO">ş</span>i <span lang="RO">î</span>nva<span lang="RO">ţă</span> femeile cum s<span lang="RO">ă</span> se hr<span lang="RO">ă</span>neasc<span lang="RO">ă</span>, <span lang="RO">î</span>nc<span lang="RO">â</span>t s<span lang="RO">ă</span> se poat<span lang="RO">ă</span> bucura de toate micile<span style="font-size:0;"> </span>placeri ale vie<span lang="RO">ţ</span>ii…<span lang="RO">î</span>n voie. <v:imagedata title="Gooy_20Chocolate_20II" src="file:///C:%5CDOCUME%7E1%5CElisu%5CLOCALS%7E1%5CTemp%5Cmsohtml1%5C01%5Cclip_image015.jpg"><w:wrap type="none"><br /></w:wrap></v:imagedata></p><p class="MsoNormal"><o:p></o:p></p><br /><br /><p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size:130%;"><b><span lang="NL">IV. Identitatea m</span></b><b><span lang="RO">ă</span></b></span><b><span lang="NL" style="font-size:18;"><span style="font-size:130%;">rcii</span><o:p></o:p></span></b></p><p class="MsoNormal"><span lang="NL"><o:p></o:p></span></p><p class="MsoNormal"><span lang="NL"><i>Nume de marc</i></span><i><span lang="RO">ă</span></i><span lang="NL"> : </span></p><br /><p class="MsoNormal" align="center"><span lang="NL"><v:imagedata title="logochoco" src="file:///C:%5CDOCUME%7E1%5CElisu%5CLOCALS%7E1%5CTemp%5Cmsohtml1%5C01%5Cclip_image017.png"><w:wrap type="none"><img src="file:///C:/DOCUME%7E1/Elisu/LOCALS%7E1/Temp/msohtml1/01/clip_image018.jpg" shapes="_x0000_s1026" height="125" width="136" /></w:wrap></v:imagedata></span></p><br /><br /><p class="MsoNormal" align="center"><span lang="NL"><v:imagedata title="logochoco" src="file:///C:%5CDOCUME%7E1%5CElisu%5CLOCALS%7E1%5CTemp%5Cmsohtml1%5C01%5Cclip_image017.png"><w:wrap type="none"></w:wrap></v:imagedata></span></p><span lang="RO">Î</span>n ceea ce prive<span lang="RO">ş</span>te <i><strong>logotip-ul</strong></i>, pe <strong>ambalajul ciocolatei</strong>, care va fi unul <b><i>biodegradabil </i></b>asem<span lang="RO">ă</span>n<span lang="RO">ă</span>tor unei h<span lang="RO">â</span>rtii mat<span lang="RO">ă</span> de nuan<span lang="RO">ţă</span> maro ~ discret, simplu ~<span style="font-size:0;"> </span>va fi inscrip<span lang="RO">ţ</span>ionat <span lang="RO">î</span>n basorelief, sub forma unui cerc numele m<span lang="RO">ă</span>rcii Safe Delight cu o nuan<span lang="RO">ţă</span> mai <span lang="RO">î</span>nchis<span lang="RO">ă</span> de maro (maro ciocolatiu) lucioas<span lang="RO">ă</span>, iar golul dintre cele dou<span lang="RO">ă</span> este completat de un logo “fluid” care se <span lang="RO">î</span>ntrep<span lang="RO">ă</span>trunde cu “S”-ul cuvantului “safe”. Litera “S” este <span lang="RO">ş</span>i ea desenat<span lang="RO">ă</span> av<span lang="RO">â</span>nd ca <span lang="RO">î</span>nceput <span lang="RO">ş</span>i termina<span lang="RO">ţ</span>ie c<span lang="RO">â</span>te o frunz<span lang="RO">ă</span> verde, simboliz<span lang="RO">â</span>nd prospe<span lang="RO">ţ</span>imea <span lang="RO">ş</span>i accentu<span lang="RO">â</span>nd ideea de BIO.<span style="font-size:0;"> </span><p class="MsoNormal">Pentru fiecare sortiment exist<span lang="RO">ă</span> evident o particularizare a ambalajului, astfel <span lang="RO">î</span>nc<span lang="RO">â</span>t, toate cele 4 ciocolate beneficiaz<span lang="RO">ă</span> de un “look” individual, proasp<span lang="RO">ă</span>t, urm<span lang="RO">ă</span>rindu-se a fi un fin traduc<span lang="RO">ă</span>tor al ingredientelor.</p><br /><br /><p class="MsoNormal"><o:p></o:p></p><p class="MsoNormal" style="text-align: center;"><b><span style="color: rgb(255, 0, 0);"><span style="font-size:180%;">Safe Delight - Energy Boost</span></span></b></p><br /><br /><p class="MsoNormal">Astfel, <span lang="RO">î</span>n cazul ciocolatei Energy Boost, designul ambalajului se completeaz<span lang="RO">ă</span> cu <span lang="RO">î</span>nc<span lang="RO">ă</span> un “basorelief”, de data aceasta mai colorat, lucios <span lang="RO">ş</span>i foarte expresiv cu privire la ingredientele produsului, red<span lang="RO">â</span>nd imaginea<span style="font-size:0;"> </span>multitudinii de fructe uscate c<span lang="RO">â</span>t mai apetisant : curmale, smochine, caise,banane, stafide,mere, prune,portocale, capsuni <span lang="RO">ş</span>i fructe exotice(ananas,papaya,kiwi).<br /><i><span lang="RO"></span></i></p><p class="MsoNormal"><i><span lang="RO">Î</span>ntorc</i><i><span lang="RO">â</span>nd ambalajul, sub form</i><i><span lang="RO">ă</span> de recuno</i><i><span lang="RO">ş</span>tiin</i><i><span lang="RO">ţă</span> avem o urare pentru consumatoarele noastre “ Welcome back to nature! ” </i><i><span lang="RO">ş</span>i o sec</i><i><span lang="RO">ţ</span>iune r</i><i><span lang="RO">ă</span>zuibil</i><i><span lang="RO">ă</span>, con</i><i><span lang="RO">ţ</span>in</i><i><span lang="RO">â</span>nd un cod cu ajutorul c</i><i><span lang="RO">ă</span>ruia se pot </i><i><span lang="RO">î</span>nscrie pe site-ul nostru <a href="http://www.safe-delight.ro/" target="_parent">http://www.safe-delight.ro/</a> pentru a participa la seminariile organizate lunar.</i></p><p class="MsoNormal"><o:p><em><strong><span style="color: rgb(255, 0, 0);">Atentie!</span></strong></em> De asemenea, in dreapta sus, Ciocolata "Safe Delight" iti reaminteste : " Uita de calorii ! Eu sunt <span style="color: rgb(255, 0, 0);">portia ta de sanatate cu gust de libertate</span>!". Datorita faptului ca suntem obligati sa publicam informatiile nutritionale, ele vor putea fi totusi accesate dezlipind usor autocolantul cu textul mentionat mai sus.</o:p><br /><br /></p><p class="MsoNormal"><i><o:p></o:p></i></p><br /><br /><p class="MsoNormal" align="center"><v:imagedata title="106_275_large" src="file:///C:%5CDOCUME%7E1%5CElisu%5CLOCALS%7E1%5CTemp%5Cmsohtml1%5C01%5Cclip_image019.jpg"><w:wrap type="none"><strong><em><img src="file:///C:/DOCUME%7E1/Elisu/LOCALS%7E1/Temp/msohtml1/01/clip_image020.jpg" shapes="_x0000_s1038" height="400" width="400" /></em></strong></w:wrap></v:imagedata></p><br /><br /><p class="MsoNormal" align="center"><strong><span style="color: rgb(255, 204, 0);font-size:180%;" ></span></strong></p><br /><div style="text-align: center;"><strong><span style="color: rgb(255, 204, 0);font-size:180%;" >Safe Delight – Go Fiber!</span></strong><br /></div><br /><p class="MsoNormal" align="center"><strong><span style="color: rgb(255, 204, 0);font-size:180%;" ></span></strong></p><p class="MsoNormal">Ambajalul acestui sortiment va respecta acelea<span lang="RO">ş</span>i “reguli” expuse mai sus <span lang="RO">î</span>ns<span lang="RO">ă</span>, <span lang="RO">î</span>n locul fructelor uscate, va avea ca imagine bog<span lang="RO">ăţ</span>ia fibrelor incluse <span lang="RO">î</span>n produs sub forma cerealelor integrale. </p><br /><br /><p class="MsoNormal" align="center"><v:imagedata title="grains-762448" src="file:///C:%5CDOCUME%7E1%5CElisu%5CLOCALS%7E1%5CTemp%5Cmsohtml1%5C01%5Cclip_image021.jpg"><w:wrap type="none"><img src="file:///C:/DOCUME%7E1/Elisu/LOCALS%7E1/Temp/msohtml1/01/clip_image021.jpg" shapes="_x0000_s1037" height="282" width="424" /></w:wrap></v:imagedata></p><br /><br /><p class="MsoNormal"><o:p></o:p></p><div style="text-align: center;"><span style="color: rgb(0, 102, 0); font-weight: bold;font-size:180%;" >Safe Delight – Ole Seed !</span><br /></div><br /><p class="MsoNormal" style="font-weight: bold; text-align: center;"><span style="color: rgb(0, 102, 0);font-size:180%;" ></span></p><p class="MsoNormal">A<span lang="RO">ş</span>a cum spune <span lang="RO">ş</span>i denumirea ( Ole ~ oleaginoase ), aceast<span lang="RO">ă</span> ciocolat<span lang="RO">ă</span> abund<span lang="RO">ă</span><span lang="RO"> </span><span lang="RO">î</span>n amestectul fin de semin<span lang="RO">ţ</span>e, lucru u<span lang="RO">ş</span>or de observat <span lang="RO">ş</span>i pe ambalaj<span lang="RO">,</span> care g<span lang="RO">ă</span>zduie<span lang="RO">ş</span>te central, o poz<span lang="RO">ă</span> reprezentativ<span lang="RO">ă</span>.</p><br /><br /><p class="MsoNormal" align="center"><v:imagedata title="seeds" src="file:///C:%5CDOCUME%7E1%5CElisu%5CLOCALS%7E1%5CTemp%5Cmsohtml1%5C01%5Cclip_image022.jpg"><w:wrap type="none"><img src="file:///C:/DOCUME%7E1/Elisu/LOCALS%7E1/Temp/msohtml1/01/clip_image023.jpg" shapes="_x0000_s1036" height="280" width="424" /></w:wrap></v:imagedata></p><br /><br /><p class="MsoNormal"><o:p></o:p></p><br /><div style="text-align: center;"><span style="font-weight: bold; color: rgb(102, 51, 0);font-size:180%;" >Safe Delight – Ole Nuts !</span><br /></div><br /><div style="text-align: center;"></div><p class="MsoNormal">Beneficiaz<span lang="RO">ă</span> de un look <em>energic</em>, ca <span lang="RO">ş</span>i ingredientele sale!</p><p class="MsoNormal"></p><br /><p class="MsoNormal" align="center"><v:imagedata title="nut_splash" src="file:///C:%5CDOCUME%7E1%5CElisu%5CLOCALS%7E1%5CTemp%5Cmsohtml1%5C01%5Cclip_image024.jpg"><w:wrap type="none"><img src="file:///C:/DOCUME%7E1/Elisu/LOCALS%7E1/Temp/msohtml1/01/clip_image025.jpg" shapes="_x0000_s1035" height="475" width="376" /></w:wrap></v:imagedata></p><br /><br /><p class="MsoNormal"><o:p></o:p></p><div style="text-align: center;"><span style="font-size:130%;"><b>V. Con</b><b><span lang="RO">ţ</span></b></span><b><span style="font-size:18;"><span style="font-size:130%;">inutul mesajului</span><o:p></o:p></span></b><br /></div><br /><p class="MsoNormal" style="text-align: center;" align="center"><b><span style="font-size:18;"><o:p></o:p></span></b></p><br /><i><strong>Sloganul</strong> </i>m<span lang="RO">ă</span>rcii <strong>Safe Delight</strong> este :<br /><br /><div style="text-align: center;"><strong>“</strong> <strong><span style="color: rgb(255, 0, 0);">Por<span lang="RO">ţ</span>ia TA de libertate cu gust de s<span lang="RO">ă</span>n<span lang="RO">ă</span>tate</span>.”</strong><br /></div><p class="MsoNormal"><br />Un mesaj simplu, u<span lang="RO">ş</span>or poetic dar cu lipici la categoria careia <span lang="RO">i</span> se adreseaz<span lang="RO">ă</span>. </p><p class="MsoNormal"><span lang="RO">Subliniază exact cele două elemente prin care Safe Delight se diferenţiază major de concurenţa şi anume : <b>libertatea</b> şi <b>linistea</b> cu care o poţi savura ţinând cont de <b><i>ingredientele</i></b> sale şi beneficiile lor.<o:p></o:p></span></p><p class="MsoNormal"><span lang="RO"><o:p><span style="font-weight: bold; color: rgb(255, 0, 0);">Atentie!</span> Carcotasilor care va spun ca oricat ar fi de sanatoasa, daca mancati 2 pe zi va ingrasati, spuneti-le sa <span style="font-weight: bold; font-style: italic;">nu isi mai faca griji pentru dumneavoastra</span>, caci TOCMAI prin INGREDIENTELE ei naturale si lipsa completa a zaharului rafinat, <span style="font-weight: bold;">ciocolata Safe Delight</span>, este atat de satioasa...incat va saturati doar din cateva bucatele !<br /></o:p></span></p><div style="text-align: center;"><span style="font-size:130%;"><b>VI. Macheta anun</b><b><span lang="RO">ţ</span></b></span><b><span style="font-size:18;"><span style="font-size:130%;">ului publicitar</span> <o:p></o:p></span></b><br /></div><p class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;" align="center">Anun<span lang="RO">ţ</span>ul va fi publicat in revista <span style="font-weight: bold;">“The One”</span>, deoarece at<span lang="RO">â</span>t sloganul revistei </p><p class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;" align="center"><span style="font-weight: bold;">“ Be the ONE, not anyone ! ”</span> </p><p class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;" align="center">c<span lang="RO">â</span>t <span lang="RO">ş</span>i targetul acesteia, corespunde cu convingerile noastre (<span style="color: rgb(0, 102, 0);">Elisa BIO Sercret</span>) <span lang="RO">ş</span>i respectiv, se reg<span lang="RO">ă</span>se<span lang="RO">ş</span>te <span lang="RO">î</span>n publicul nostru <span lang="RO">ţ</span>int<span lang="RO">ă</span>. </p><br /><p class="MsoNormal" align="center"><v:imagedata title="20-cuzino" src="file:///C:%5CDOCUME%7E1%5CElisu%5CLOCALS%7E1%5CTemp%5Cmsohtml1%5C01%5Cclip_image026.jpg"><w:wrap type="none"><img src="file:///C:/DOCUME%7E1/Elisu/LOCALS%7E1/Temp/msohtml1/01/clip_image027.jpg" shapes="_x0000_s1034" height="475" width="367" /></w:wrap></v:imagedata></p><br />Tocmai pentru c<span lang="RO">ă</span> <em>nu am <span lang="RO">î</span>nt<span lang="RO">â</span>lnit</em> a<span lang="RO">ş</span>a ceva p<span lang="RO">â</span>n<span lang="RO">ă</span> acum <span lang="RO">ş</span>i pentru c<span lang="RO">ă</span> <strong>femeilor le plac </strong><i><strong>surprizele dulci</strong> </i>m-am gandit la o lansare cu sampling <span lang="RO">î</span>n revista <b><i>The One</i></b>. <p class="MsoNormal" align="center">La sfar<span lang="RO">ş</span>itul revistei, pe una din<span lang="RO">tre</span> pagini este ata<span lang="RO">ş</span>at acel ambalaj de h<span lang="RO">â</span>rtie maro simpl<span lang="RO">ă</span> inscrip<span lang="RO">ţ</span>ionat<span lang="RO">ă</span><span lang="RO"> </span><span lang="RO">î</span>n miniatur<span lang="RO">ă</span>, de care v<span lang="RO">ă</span> vorbeam, ce <span lang="RO">î</span>nvele<span lang="RO">ş</span>te o buc<span lang="RO">ăţ</span>ic<span lang="RO">ă</span> de ciocolat<span lang="RO">ă</span><span lang="RO"> </span><span lang="RO">î</span>n form<span lang="RO">ă</span> de <strong>O</strong>. </p><div style="text-align: center;"><span lang="RO">Î</span>ndemnul ce se reg<span lang="RO">ă</span>se<span lang="RO">ş</span>te <span lang="RO">î</span>n partea de sus a paginii este :<br /></div><p class="MsoNormal" align="center"><b>“ Be the ONE. The BIO one ! ”</b><br /><br />Iar josul paginii g<span lang="RO">ă</span>zduie<span lang="RO">ş</span>te sloganul m<span lang="RO">ă</span>rcii </p><p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size:130%;"><b style="color: rgb(255, 0, 0);">“ Safe </b><b style="color: rgb(255, 0, 0);"><span lang="RO">D</span>elight. </b><b style="color: rgb(255, 0, 0);"><span lang="NL">Por</span></b><b style="color: rgb(255, 0, 0);"><span lang="RO">ţ</span></b><b style="color: rgb(255, 0, 0);"><span lang="NL">ia ta de libertate…cu gust de s</span></b><b style="color: rgb(255, 0, 0);"><span lang="RO">ă</span></b><b style="color: rgb(255, 0, 0);"><span lang="NL">n</span></b><b style="color: rgb(255, 0, 0);"><span lang="RO">ă</span></b><b><span lang="NL"><span style="color: rgb(255, 0, 0);">tate! ”</span><o:p></o:p></span></b></span></p><br /><br /><p class="MsoNormal" align="center"><span lang="NL"><o:p></o:p></span></p><br /><br /><p align="center"><br /></p>Elisu michttp://www.blogger.com/profile/06851267530797834458noreply@blogger.com1